A clean, trustworthy store built for clarity, accessibility and conversion.
At a glance
Kashberg built a WordPress and WooCommerce store for Lorem Care, a UK provider of personal hygiene and health products, with subscriptions and UK/EU compliance.
- Client
- Lorem Care
- Industry
- Personal care · United Kingdom
- Deliverables
- eCommerce website · Subscriptions
- Tech
- WordPress · WooCommerce (custom theme)
- Services
- E-Commerce · Web & Mobile
- Related service
- Custom Web Application Development
01
Project overview
A trusted eCommerce experience for the UK market
Lorem Care partnered with Kashberg to create an online store that reflects the integrity and care behind their personal hygiene and health products. The goal was a trusted eCommerce experience tailored to the UK market, emphasising ease of use, product accessibility and regulatory compliance for health-related goods.
02
Goals
What the store had to do
- Create a minimal, user-first design that builds trust and clarity.
- Enable fast, reliable product ordering and subscription management.
- Ensure compatibility with UK and EU eCommerce regulations.
- Optimise for mobile, speed and SEO.
- Integrate inventory and fulfilment tools.
03
Features implemented
A fully custom WooCommerce build
- Fully custom WooCommerce integration and theme.
- Dynamic product pages with detailed descriptions, stock status and delivery info.
- Subscription management for recurring orders.
- Age verification and cookie compliance modules.
- SEO and schema markup for enhanced visibility.
- Customer reviews and educational content.
- Support for UK-based fulfilment and shipping zones.
04
Our process
From requirements to a monthly retainer
1. Requirements and discovery: Mapping the key customer journeys, the product line and the legal and operational requirements unique to health care.
2. Design and UX strategy: A clean, clinical design prioritising accessibility and readability, with brand-aligned palettes and product-focused layouts.
3. Custom development: A lightweight, fully custom WordPress and WooCommerce theme.
4. Performance: Optimised images, caching and CDN integration, and a mobile-first responsive design.
5. Compliance and security: Data privacy, WCAG accessibility, cookie notices and secure payment methods in line with UK standards.
6. QA and launch: Multi-device and cross-browser testing, with a checklist covering regulatory compliance, purchasing flow and cart and checkout stress tests.
7. Post-launch support: Maintenance, SEO monitoring and further feature development through a monthly retainer.
05
Outcome
Better engagement and a platform ready to grow
The new site improved bounce rates and increased time on site thanks to its clean UX and fast performance. Conversion rates saw a noticeable uplift after launch, and the client now has a scalable platform ready to grow with product line expansions and marketing campaigns.
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