Garmat

Garmat USA, a leading manufacturer of paint booths and automotive refinish systems, needed a website that better reflected their market leadership and innovation. Their previous site lacked structure, modern design and user-centred navigation.

Kashberg developed a fully custom website that elevates the brand, simplifies product discovery and improves lead capture. It now serves as a resource hub for distributors, body shops and dealers across North America.

1. Strategic discovery: Working with Garmat's internal team on the product catalogue, customer personas (dealers, body shop owners, distributors) and lead nurturing, plus a content audit and a scalable site map.

2. UX and visual design: Clean grid layouts, technical imagery and simplified product categorisation, with the homepage redesigned as a brand showcase and entry point for every audience.

3. Custom WordPress development: A lightweight, high-performance theme with dynamic product pages, category-driven navigation with filters, lead capture forms tied to product interest, easily edited content blocks, and PDF downloads and case studies.

4. Performance and SEO: Schema, sitemaps and alt text, page speed through image compression and clean code, and restructured URLs and content.

5. Multilingual support: A Spanish-language version built with a lightweight translation management system.

6. QA, launch and support: Stress testing of product pages, mobile optimisation and analytics for form submissions, with ongoing CMS training and custom campaign landing pages.

The redesigned site improved usability, doubled average session duration and increased product inquiries. Distributors now use the website as a sales tool, and Garmat's internal team can easily manage and update site content.