A sophisticated website that reflects their excellence.
At a glance
Kashberg built a website, online booking and payment system and branding for Lashing Out Ink Academy, a TDLR-licensed beauty and barbering academy in Texas.
- Client
- Lashing Out Ink Academy
- Industry
- Beauty education · Texas
- Deliverables
- Website · Booking & payments · Branding
- Services
- Web & Mobile
- Related service
- Custom Web Application Development
01
The situation
A TDLR-licensed academy with a lot to show
Lashing Out Ink Academy, a TDLR-licensed academy in Texas, offers programs in Cosmetology, Barbering, Esthetics, Manicure, Eyelash, Hair Weaving, Electrolysis and Laser Hair Removal.
To elevate their digital presence and streamline booking, they partnered with Kashberg. The work began with an analysis of the academy's brand identity and the range of programs on offer, with the aim of showcasing the curriculum and the academy's commitment to quality training.
02
What we built
A website, a booking system and a brand
The website is sleek, modern and aligned with the academy's brand, with an intuitive layout for browsing programs, detailed descriptions, and high-quality images and videos of the facilities and student work.
- A blog for industry news, tips and success stories.
- An online booking and payment system: Pick a service, choose a date and time, and pay securely — that also streamlines the academy's administration.
- SEO: Keyword optimisation, meta descriptions and SEO-friendly content.
- Branding: A refined logo, a consistent colour palette and cohesive elements across digital and print.
- Targeted marketing campaigns across social media and email to drive enrolment.
03
Outcome
More visibility and more traffic
The academy now has a state-of-the-art website that elevates its brand and gives students and clients a seamless, convenient online experience. SEO work increased online visibility and the volume of traffic to the site.
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